Taste Bologna, logo & map

TASTE BOLOGNA is a tour operator that you can book online, the traveler that choose this service will be totally surrounded by the bolognese reality, knowing the most tipical food places, meet tipical foods and people of this wonderful city.

Andrea, the owner and a friend of mine,  asked me to design his brand after several unhappy attempts, that’s what I did.

I decided to start from tipical symbols of Bologna: the two towers, worldwide known. I melt those two vertical shape with classical dishes, a fork, a knife and a plate. What I obtained was something already seen but at the same time new, young and classic at the same time, perfect to comunicate the concept of Taste Bologna: let people know tipical food with resident people.

Taste Bologna, the logo. Made to be young and classical at the same time, it shows the two towers stylized as a fork and a knife, a plate and the text "Taste Bologna" under them. Very clean and calm

The colour of the logo. A red a blue and a black, all in a vintage way to amplify the old mood that surround Bologna's streets.

Starting from the Font body thickness i made all the rest. I used it as measure unit for taking perfect proportions between all the other elements. But the most important thing is the position of the plate compared to the dishes. The plate is in that position because Galateo says the dishes have to be on the right of the plate!
And indeed the design is more balanced.

progettazione_INTRO
The logo project, starting from the letter T you can see how everything is truly based on it, the weight, the height, the thicknes of all the elements, the windows of the towers
Here you can see the space you have to leave around the logo, based on the same proportion of the logo. After all, you have to take the size 2x2 "A" letter around the whole logo to be sure of having the right minimum space between him and the other elements

The font was a Gotham Medium in the beginning. I worked on it to make it more straight, a typographic and iconic text, similar to the first half of twentieth century’s italian banners.

The text of Taste Bologna, a customized Gotham Medium due to be perfect for this brand

Three way to use the brand: positive, negative and total white. It always depend from the background color.

Three way to use the brand: positive, negative and total white. It always depend from the background color.

Some examples of how you can use the brand on different background colours, from the black to the purple

Different size of Taste Bologna logo, to explain which is the minimum size you can have for this logo (actually 10mm)

the font we will use combinated with the brand will be Raleway, a Google® Font open source perfect for web application and well fitted with the brand. I decided that the perfect way to use it in this case is taking great space between letters, making it wider.

Raleway is a very usefull Google Font, here is exposed all the font, from the Thin to the extrabold body wieight.

Then Andrea asked me about a kind of gift to release to all his costumers, but actually he already had the idea since from the beginning. He wanted to make a map, we saw something made from another tour operator in southern italy and we decided to make something similar.

Then I got crazy, and I decided to make something that Bologna have never seen before.

I started make the map trying to take care of all the street, but the more I worked on it the more I understood that was too complicated too busy, too innacurate.
Then Andrea suggested me to synthesize everything in very simple shapes, taking just vertical, horizontal and 45° streets (like subway) and using just the street we need. I defined a thicknes standard for the streets, creating a balanced wire of Bologna City Center.

The result is pretty cool.

the map base, very easy to be read, a great synthesis of colour and shapes to create quarters and street, to define specific area and signs.

Then I undertood that was too easy, the objective of the map was to surprise the costumer and let him feel Bologna as a very smart city to walk, where you can find marvellous monument everywhere. So I started to make all the gates, than the churches, the statues, the square…I used my style and looking everything at the end of the work made me feel proud of what I did.

I spent lot of time on this illustration, but I’m pretty sure that It was worth It.

Poseidon, the statue symbol of Bologna is one of the main example of the map

And here’s the project

Bologna, the complete map's flyer. The illustrated map of Bologna with all monuments and attractions from this amazing italian town. Very sinthetic and easy to read, base on five colours, with simplified street and quick informations.

Bologna, the complete map’s flyer

Bologna, the map. The illustrated map of Bologna with all monuments and attractions from this amazing italian town. Very sinthetic and easy to read, base on five colours, with simplified street and quick informations.

Bologna, the map

Bologna, map intro. The introduction to the map. A series of information about food streets and a rapid description of Taste Bologna on the back of the flyer. All surrounded by Bologna's illustrations

Bologna, map intro

Bologna lettering Gif, a series of artwork to introduce the logo and the map with a particular lettering to compose the word "Bologna"


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