Liberi tutti (Everybody free) is a Musicalmade by young people from Formigine (my hometown) full of enthusiasm, friendship and gratuitousness. I want to introduce it to you, very briefly, summarizing its communication for which I’ve worked hard, obviously looking for imperishable glory.
The basis is the logo. I’ve spent time and effort on it, achieving a result that makes me happy, I must admit it. Thanks to its colors, its shapes, its cheerfulness, it makes a great incipit for the show. Through the four “towers” it represents the characteristic traits of the protagonists, all united by the factory, the place where everything takes place.
From this logo we started to create posters, fliers, web banners, jumpers, t-shirts, tickets. But also Easter eggs and branded slippers, spontaneously created by supporters and actors good at bakery. High level merchandising, as if we were Nike.
The presentation of the logo, a factory with the “Liberi tutti” sign inside, on the back there are four towers of different colors: purple, yellow, blue and red. There are three different versions of this logo: one color, flat colors basis and colors with shades.
The official poster, where the four main characters appear behind the “Liberi Tutti” writing, recalling the colors that define them: purple, yellow, blue and red. The poster is in A1 and A3 format, in double sided flier A5 format.
The official tickets of the show are in different colors according to the location of the viewer in the theatre. Red for parterre, green for dais, blue for the gallery and yellow for the balcony.
The double sided foldable flier in A4 format when open. On the back all the information for the show are provided.