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HOP FESTIVAL

My collaborative relationship with the Hop Festival is particularly long, particularly profitable, definitely linked to my professional growth (although they are only partially aware of that).

I’m fortunate enough to have known this group of guys for a long time. A very active and creative team from Formigine, united by the scouting camaraderie that was so good for this little and lively village. Defining these guys as Boys Scout would be an understatement, a simple way that might cause people to define them as “nerd” without reason, also because they’re anything but bookworm unable of social relationships.


Over the years they have created a movement made of barley and hop big enough to draw the attention of thousands of people. They’ve attracted them with the aroma of grilled sausage and stewed pork chop, of crispy “piadina” and tasty burgers. To be honest my commitment in time has been discontinuous. Everything depended on the amount of work I had during the festival period, as well as on the will of the organizers to entrust me the project: incredibly, for despair I suppose, they have always come back to me.

Hop Festival, redisigned 2016 logo. A futuristic and geometric style, two beers, surrounded by hop leaves, everything is placed on a beer bottle cap. The place to beer.
A3 flier of the Hop Festival, a pastel teal background, flags and the beer mugs on which the old sofas and armchairs are placed.
3D flier and poster of the Hop Festival 2016,  A3 and A5 format. Both of them with a vintage teal background, beer mugs with sofas and armachairs, the logo in plain sight in the upper part of the poster.
3D flier and poster of the Hop Festival 2016,  A3 and A5 format. Both of them with a vintage teal background, beer mugs with sofas and armachairs, the logo in plain sight in the upper part of the poster.


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