As a graphic designer, having created the Packaging for “La Marianna” Panettone has been exciting. I must admit that working for La Marianna pasta factory was an honour, because it’s considered a real institution in Bergamo.
In the middle of the last century, right in that small shop, the “stracciatella” (chocolate-chip) flavour was created by Enrico Panattoni. It was his nephew, Niccolò, who contacted me to ask me to make an illustration in order to cover the cylindrical box used for Panettone and Pandoro.
My aim was to create something elegant but playful, to join the Christmas spirit and the refinement that characterize “La Marianna” Panettone. In order to do so I played with simple shapes and distinguishing features of the city of Bergamo and I created something in accordance with my taste and the customer needs.
The cornerstones of the illustration made for “La Marianna” Panettone are the homages to the city, to the Stracciatella flavour and Christmas. The result was a colorful “turning” illustration, rich in geometric elements and Cristmas spirit. The right mix for a quality Christima made of great graphic and great flavours!