A detail on the book cover, the title “poesie” (poems) in the centre, written with a vintage font and some light stains in order to embellish it. The cover of rough paper consists of only a few elements, a way to emphasize this single central element and to enhance its meaning.

I want to show this little project because it’s a proof of how sometimes beauty can be something simple, functional and refined.

The book, completely white, stands out on a table covered by a warm red tablecloth.

When you create a layout of a book of poems, the main difficulty is the discussion with the poet. The poet in this case is Giorgio Casali, who is very helpful and a lot of fun. But since he’s a poet, he knows very well what printing and self-producing a booklet means. It means attention to detail, ability to convey the emotions that the poet expresses through a few pages and words. In order to do so, it’s important that the graphic elements are in line with this thinking.

A detail of the book preface curated by Chiara Ferrari, a copywriter from Modena, owner of the Bonsai Studio.

To begin, the cover was a success. No frills, a light texture on a white background with a slightly modified Cambria in the centre, in order to give everything a sober and refined look.

The negotiations about the size of the characters and the line-spacing of the texts and the preface reached a fair compromise. Giorgio was the mind behind the final touch about the kind of paper. 250 grams rough paper for the cover and 150 for the internal pages which gives the book a frugal and homemade look. The same idea that inspires the poems as well.

A page of the book unveils one of the poems which this precious book is made of.

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