As a graphic designer from Modena, the idea of working on a concept for the Modena FC Brand as always intrigued me, even if it could be just for fun. Therefore, in summer 2018 I decided to dedicate myself to a personal project. Everything began with an Advertising campaing for the born-again Modena Calcio (Modena Football Club) at the hands of Bia Network.
The little boy wearing a yellow t-shirt with the stylized logo that was on the poster of the ticket campaign went viral.
This hint of concept resulted in a t-shirt that didn’t live up to the expectations. This made designers and fans to look for a possible (even if utopic) alternative.
The new logo
Where to start then? From the brand, obviously. Removing the typical yellow and blue oval, a very minimal and refined brand was created, which is suited to different purposes, other than football.
Here you can see a slight redesign of the actual logo with more evident link between the letters, without distorting the traditional look.
The new colors
The Brand Concept for Modena Fc starts from cromatic choice between tradition and innovation, focused on yellow and blue obviously. The tones are “opacified” on purpose, in contrast with the bright ones of the past, in order to symbolize the hard football history of this club.
New colors wered added as well, such as red, often used in the goalkeeper’s jersey in the recent past. Black and white are used as a reinforcement for standard graphic elements present on the t-shirts such as numbers, names and sponsors.
The new t-shirts
The idea of creating a jersey with an essential style, devoid of graphic elements comes from the intention of going back to the roots of the club. Together with the necessity of emphasising the new brand, versatile and suited to any piece of clothes.
Only a few details to embellish the main colors present on the socks and the jersey. Low collars that are blue like the shirt sleeves, FCM embossed on the blue socks.
Blue edge of the collar and the sleeves.
Both the FCM and Kappa logos are blue, in contrast with the background color and without white edges, just like the main sponsor on the t-shirt.
The “MODENA FC” writing embossed on the yellow edge of the sock.
The FCM embossed and in contrast to the blue background of the sock.
Thanks for your attention! If you’re interested in fooball projects you might like the Restyling of Sassuolo FC Brand, the illustrations of the “Phenomenons” and “Football rebels” projects.